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- W1917365045 abstract "Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus, organizations make not only attempts to influence mass media; mass media also have an impact on organizations. The mutually dependent relationship between media and organizations is examined on the basis of a symbolic-interactionist communication theory. The structural characteristics of a mediated public sphere provide the backdrop for the complex relationships between mass media and organizations. Finally, the consequences of mediatization for organizations are discussed." @default.
- W1917365045 created "2016-06-24" @default.
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- W1917365045 date "2005-12-20" @default.
- W1917365045 modified "2023-10-16" @default.
- W1917365045 title "Mediatization of society – Consequences for organizational communication" @default.
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- W1917365045 doi "https://doi.org/10.17231/comsoc.8(2005).1191" @default.
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