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- W192014335 abstract "Facilities that provide cancer care are increasingly promoting their services directly to the public through advertisements. In the past few years, cancer center advertising has received criticism for making unsupported claims about survival, omitting risk information, and using emotional language. Although there is a large body of evidence regarding the content, impact, and regulation of pharmaceutical advertising, there is little known about that of cancer centers. This study aimed to assess the evidence regarding advertising by facilities that provide cancer care. The author conducted a rapid review of publications that analyzed the content of cancer center advertising published before February 15, 2013. Only two peer-reviewed studies were selected for inclusion from 353 publications identified by the review. Both were cross-sectional studies and reported the use of emotional appeal and patient testimonials as advertising strategies. While the number of studies found was too small and their methods and quality too variable to allow for any confident conclusions to be made, this study identified a considerable gap in the literature. Descriptive studies of the content of cancer center advertising are needed to move the debate forward and inform studies measuring the impact on the public. Understanding the messages conveyed through cancer center advertisements and their effect on the population are of high public health importance, as such messages have the potential to affect health costs, patient preferences and expectations about treatment, and the provider-patient relationship." @default.
- W192014335 created "2016-06-24" @default.
- W192014335 creator A5077180205 @default.
- W192014335 date "2013-06-27" @default.
- W192014335 modified "2023-09-26" @default.
- W192014335 title "What are Cancer Centers Advertising to the Public? A Rapid Review of the Literature" @default.
- W192014335 hasPublicationYear "2013" @default.
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