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- W1925142334 abstract "Culture and tourism have been used extensively in a variety of initiatives thatconcern urban regeneration, by using particular promotional strategies andtactics in the context of city marketing. The contribution of culture and tourismmust be related to the conformance and implementation of urban policy actions,the focus on the satisfaction of the needs and demands of the potential targetmarkets, the enforcement and promotion of the urban cultural identity andimage, the contribution of citizens to achieving a better quality of life, and theconstruction of a city’s competitive advantage in order to attract tourists,inhabitants and investors.This paper investigates the cultural and tourist policy dimension in citymarketing, using as a study area the Olympic Municipality of Nea Ionia in thePrefecture of Magnesia in Greece. The data are derived from the INTERREGIIIC CultMark (Cultural Heritage, Local Identity and Place Marketing forSustainable Development) project that was in operation in five European placeslocations (Nea Ionia - lead partner, Chester-UK, Rostock/TLM-Germany,Kainuu-Finland, Pafos-Cyprus) between 2004 and 2006." @default.
- W1925142334 created "2016-06-24" @default.
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- W1925142334 date "2008-06-01" @default.
- W1925142334 modified "2023-09-24" @default.
- W1925142334 title "The cultural and tourist policy dimension in city marketing: the case of the olympic municipality of Nea Ionia, Magnesia, Greece" @default.
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