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- W1928612487 abstract "Unlike general goods, broadcasting service is financed not only by consumer’s directpayment but also by advertisement revenue. In other words, broadcasting service issupported by direct and indirect financial sources. However, rate of dependence on thosefinancial sources are different by each media type; Terrestrial broadcasting carrierprimarily depends on advertisement revenue while cable TV carrier and satellite carrier,which is called as pay-TV primarily depend on payment from audience in addition tosmall amount of advertisement revenue.In this paper, we examine broadcast market, where carriers with different financialsources compete in the market, and analyze market performance as a result ofcompetition. Especially, we focus on the effect of competition in the mixed market whichincludes advertising supported media and subscription fee supported media.We made economic model and analyze the difference on several types of market. Ourprinciple results of Case III, the market that an advertisement supported carrier and asubscription supported carrier compete in the market, are as follows;.(1) The greater the substitutability is, the number of channels supplied by advertisementsupported media increases while those supplied by subscription fee supported carrierdecreases.(2) Total number of channels supplied by advertisement supported carrier andsubscription fee supported carrier is equal to the number of channels supplied by anadvertisement supported carrier (Case II).(3) Total TV watching time of Case III is equal to Case II.(4) Because the amount of payment by consumer increases compared to Case II, consumersurplus decreases.General economic model predicts that the increase of the number of entrants brings theincrease of consumer surplus. However, in our model, we show here that the increase ofthe number of entrants does not necessarily bring the increase of consumer surplus." @default.
- W1928612487 created "2016-06-24" @default.
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- W1928612487 date "2007-08-02" @default.
- W1928612487 modified "2023-09-27" @default.
- W1928612487 title "An Analysis on Market Structure of Broadcast Service { Issues on Optimal Level of Channel Variety {" @default.
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