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W1931452836 abstract "In this ambitious study, Thomas Augst examines the tools of literacy—writing, reading, the art of conversation—through which mercantile clerks sought to bring their present selves into “communion” with their future selves in order to make themselves “personally accountable to the future” (p. 53). Mediated by a “moral Other” (p. 54), an idealized self by which a young man gauged his progress in the emerging market culture, diary writing, for instance, developed as a peculiarly modern, literary form of self-imagining. An avatar of the era's possibilities, Ralph Waldo Emerson garnered acclaim on the lecture circuit in the 1840s and 1850s by advising young men on the “business of living” (p. 119) in a turbulent economy and by treating the literary arts— and the cultivation of character—as essential to democratic citizenship. That Emerson became a voice for moral and emotional composure indicates how important rhetorical skills were for upwardly mobile males; moreover, his popularity as a speaker suggests the extent to which this vision appealed to a mass audience. On the other hand, Herman Melville's 1853 story “Bartleby, the Scrivener,” captures the alienation white-collar clerks felt when the utopian future held out by Emerson failed to materialize in their humdrum business lives. Reformulating the familiar division between the relatively optimistic Emerson and the darker Melville, Augst argues that Bartleby's insistence that he would “‘prefer not to’” (p. 236) represents the moment when self-conscious forms of literary character-building broke free from the commercial world, thus leaving professional authors (and critics) with the challenge of making individual lives legible." @default.
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