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- W1933230700 abstract "A survey of 211 U.S. advertising agency executives showed that the main reason for the decreased reliance was the inefficiency of newspaper advertising in reaching audiences." @default.
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- W1933230700 title "Advertising Agencies Reduce Reliance on Newspaper Ads" @default.
- W1933230700 doi "https://doi.org/10.1177/073953290102200205" @default.
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