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- W1933278001 abstract "Drug product advertisements that appeared in 5 health care journals during 1980-1985 were analyzed for targeted patient population and dosing adjustment recommendations. Advertisements were classified as when a pictured model appeared > 60 years old and/or a descriptive word in bold print referred to the population over the age of 60. Of the 3,773 advertisements analyzed, 16% were classified as portraying the elderly. Further analysis was performed on the 39 drug advertisements with elderly portrayal appearing in 1985. Eight (12%) of these advertisements included specific dosing recommendations for elderly patients, and 15 (38%) resented pharmacokinetic data applicable to a geriatric population. The implications of these results are discussed." @default.
- W1933278001 created "2016-06-24" @default.
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- W1933278001 date "1993-01-01" @default.
- W1933278001 modified "2023-09-26" @default.
- W1933278001 title "Portrayal of the Elderly in Drug Product Advertisements" @default.
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- W1933278001 doi "https://doi.org/10.3109/j058v07n02_03" @default.
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