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• W1933453417 endingPage "239" @default.
• W1933453417 startingPage "239" @default.
• W1933453417 abstract "Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact of the internet and social media on the marketing of organisational change management for OTC medicines is based on new-age digital marketing, which is replacing Kotler's 4 P's of marketing (product, price, place and promotion). This paper has found a high correlation between anchoring theory, data analysis, and theoretical returns that accrue by linking research findings, practical initiatives, and internet and social media operating guidelines in the pharmaceutical industry." @default.
• W1933453417 created "2016-06-24" @default.
• W1933453417 creator A5036721985 @default.
• W1933453417 date "2015-01-01" @default.
• W1933453417 modified "2023-09-25" @default.
• W1933453417 title "Impact of internet and social media on organisational change of OTC medicines marketing management" @default.
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• W1933453417 doi "https://doi.org/10.1504/ijemr.2015.070806" @default.
• W1933453417 hasPublicationYear "2015" @default.
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