Matches in SemOpenAlex for { <https://semopenalex.org/work/W1937155619> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W1937155619 endingPage "13" @default.
- W1937155619 startingPage "1" @default.
- W1937155619 abstract "The authors propose a communication-based model of relationship marketing and discuss how communication (rather than persuasion) is the foundation of the “new” customer-focused marketing efforts. The authors trace recent parallel shifts in communication and marketing theory and show the intersections between communication and marketing. Although communication always has been a critical element in marketing, the authors show how the increase in interactivity makes communication an even more valuable element of marketing by identifying those many points that link the two disciplines. Using the three key points at which the two disciplines intersect—messages, stakeholders, and interactivity—the authors develop a communication-based model of marketing. They demonstrate how interactive communication at three levels—corporate, marketing, and marketing communication—leads to the brand relationships that drive brand value." @default.
- W1937155619 created "2016-06-24" @default.
- W1937155619 creator A5042843745 @default.
- W1937155619 creator A5086132660 @default.
- W1937155619 date "1998-04-01" @default.
- W1937155619 modified "2023-10-13" @default.
- W1937155619 title "A Communication-Based Marketing Model for Managing Relationships" @default.
- W1937155619 cites W1606057964 @default.
- W1937155619 cites W180987033 @default.
- W1937155619 cites W1970134935 @default.
- W1937155619 cites W1970151063 @default.
- W1937155619 cites W1971695502 @default.
- W1937155619 cites W1973448955 @default.
- W1937155619 cites W2021378946 @default.
- W1937155619 cites W2039011707 @default.
- W1937155619 cites W2039642656 @default.
- W1937155619 cites W2043214747 @default.
- W1937155619 cites W2063674320 @default.
- W1937155619 cites W2069141390 @default.
- W1937155619 cites W2073287502 @default.
- W1937155619 cites W2077040059 @default.
- W1937155619 cites W2080453036 @default.
- W1937155619 cites W2112579050 @default.
- W1937155619 cites W2312862545 @default.
- W1937155619 cites W2323919240 @default.
- W1937155619 cites W2325242455 @default.
- W1937155619 cites W2794875966 @default.
- W1937155619 cites W4241471618 @default.
- W1937155619 cites W4250315842 @default.
- W1937155619 cites W4251443287 @default.
- W1937155619 doi "https://doi.org/10.1177/002224299806200201" @default.
- W1937155619 hasPublicationYear "1998" @default.
- W1937155619 type Work @default.
- W1937155619 sameAs 1937155619 @default.
- W1937155619 citedByCount "712" @default.
- W1937155619 countsByYear W19371556192012 @default.
- W1937155619 countsByYear W19371556192013 @default.
- W1937155619 countsByYear W19371556192014 @default.
- W1937155619 countsByYear W19371556192015 @default.
- W1937155619 countsByYear W19371556192016 @default.
- W1937155619 countsByYear W19371556192017 @default.
- W1937155619 countsByYear W19371556192018 @default.
- W1937155619 countsByYear W19371556192019 @default.
- W1937155619 countsByYear W19371556192020 @default.
- W1937155619 countsByYear W19371556192021 @default.
- W1937155619 countsByYear W19371556192022 @default.
- W1937155619 countsByYear W19371556192023 @default.
- W1937155619 crossrefType "journal-article" @default.
- W1937155619 hasAuthorship W1937155619A5042843745 @default.
- W1937155619 hasAuthorship W1937155619A5086132660 @default.
- W1937155619 hasConcept C136764020 @default.
- W1937155619 hasConcept C144133560 @default.
- W1937155619 hasConcept C144430266 @default.
- W1937155619 hasConcept C15744967 @default.
- W1937155619 hasConcept C162853370 @default.
- W1937155619 hasConcept C192975520 @default.
- W1937155619 hasConcept C2781310500 @default.
- W1937155619 hasConcept C39453970 @default.
- W1937155619 hasConcept C41008148 @default.
- W1937155619 hasConcept C48891531 @default.
- W1937155619 hasConcept C54649085 @default.
- W1937155619 hasConcept C77805123 @default.
- W1937155619 hasConcept C98495876 @default.
- W1937155619 hasConceptScore W1937155619C136764020 @default.
- W1937155619 hasConceptScore W1937155619C144133560 @default.
- W1937155619 hasConceptScore W1937155619C144430266 @default.
- W1937155619 hasConceptScore W1937155619C15744967 @default.
- W1937155619 hasConceptScore W1937155619C162853370 @default.
- W1937155619 hasConceptScore W1937155619C192975520 @default.
- W1937155619 hasConceptScore W1937155619C2781310500 @default.
- W1937155619 hasConceptScore W1937155619C39453970 @default.
- W1937155619 hasConceptScore W1937155619C41008148 @default.
- W1937155619 hasConceptScore W1937155619C48891531 @default.
- W1937155619 hasConceptScore W1937155619C54649085 @default.
- W1937155619 hasConceptScore W1937155619C77805123 @default.
- W1937155619 hasConceptScore W1937155619C98495876 @default.
- W1937155619 hasIssue "2" @default.
- W1937155619 hasLocation W19371556191 @default.
- W1937155619 hasOpenAccess W1937155619 @default.
- W1937155619 hasPrimaryLocation W19371556191 @default.
- W1937155619 hasRelatedWork W1937155619 @default.
- W1937155619 hasRelatedWork W2038430491 @default.
- W1937155619 hasRelatedWork W2064482383 @default.
- W1937155619 hasRelatedWork W2184404926 @default.
- W1937155619 hasRelatedWork W2348370275 @default.
- W1937155619 hasRelatedWork W2393583908 @default.
- W1937155619 hasRelatedWork W2974789159 @default.
- W1937155619 hasRelatedWork W3009129949 @default.
- W1937155619 hasRelatedWork W4233708079 @default.
- W1937155619 hasRelatedWork W605448354 @default.
- W1937155619 hasVolume "62" @default.
- W1937155619 isParatext "false" @default.
- W1937155619 isRetracted "false" @default.
- W1937155619 magId "1937155619" @default.
- W1937155619 workType "article" @default.