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- W1938101524 abstract "The Merchant Virtual Universe (MVU), which hyperrealistically reproduces the environment of a real shopping mall, is proving to be an innovative retail setting. It offers a competitive advantage by providing a satisfying and compelling online experience. This chapter examines immersion processes in an MVU and studies their evolution over time. The researchers collected qualitative and quantitative data from users throughout successive visits to a 3D virtual shopping mall. The data highlight the special role of perceived realism and sense of presence in allowing users to become immersed. The results confirm the links among realism, presence, and immersion, as well as their influence on satisfaction. They further illustrate the process as time passes: Realism is the strongest factor of immersion at the beginning of the experience but over time is replaced by presence. This work confirms that MVU designers must consider the importance of realism of the virtual environment." @default.
- W1938101524 created "2016-06-24" @default.
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- W1938101524 date "2015-01-01" @default.
- W1938101524 modified "2023-09-27" @default.
- W1938101524 title "A Merchant Virtual Universe as an Innovative Retail Setting" @default.
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- W1938101524 doi "https://doi.org/10.4018/978-1-4666-8297-9.ch003" @default.
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