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- W1940384735 abstract "Abstract Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1, with a general consumer sample from South Korea, confirms prior findings in the United States that the relationship between buying impulsiveness and impulsive purchase decisions is moderated by subjective norms. Study 2 extends the concept of subjective norms to compulsive buying tendencies in South Korea. Our results show that a positive relationship between compulsive buying tendencies and compulsive buying decisions exists, but does not appear to be moderated by subjective norms." @default.
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- W1940384735 date "2006-06-13" @default.
- W1940384735 modified "2023-10-17" @default.
- W1940384735 title "Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior" @default.
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- W1940384735 doi "https://doi.org/10.1300/j046v18n03_04" @default.
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