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- W194268746 abstract "Project One Pty Ltd is a construction firm who competes within the AustrClrlian Construction Industry. Project One Pty Ltd was formed in February 1988 initially for the purpose of constructing the Eden Twin Waters Resort at Maroochydore, Queensland. In February 1989, a Strategic Plan was developed with the help of Tri-Psych International Pty. Ltd. as the facilitator. This plan was intended to provide the strategic direction for Project One Pty Ltd to establish itself in the construction industry. It is the intention of this report to analyse the strategic plan devised by Project One Pty Ltd However, in order to present the reader with a framework with which to interpret the analysis, it is necessary to examine a number of associated areas. These are as follows. 1. Strategic Management The area of strategic management needs to be examined to understand the complexity and top-down view of business planning. By examining its theoretical basis and history, the appropriate understanding of business strategic direction can be put into context for the reader. This is written at all times with specific reference to the Construction Industry. 2. Strategic Analysis After examining strategic management in general, the report ascertains the theoretical foundation for strategic analysis. This section relies heavily on the works of Michael E. Porter for this foundation. The construction industry is examined within the context of Porter's framework. Thus both of these sections guide the reader along the theoretical path that prepares them for the last section of the paper The last chapter of the report is a review which adopts the form of an evaluation of the current strategic plan. Critique of this plan highlights critical omissions in the analyses of the industry, competitors and the company. Consequently, Project One's strategic plan fails to clarify the strategic positioning of the company in terms of its competitive strengths. The results of these analyses provide the framework for discussion of the main strategic options available to Project One, the option that is assessed as being the most favourable forming the basis for a revised strategic plan." @default.
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- W194268746 date "1990-01-01" @default.
- W194268746 modified "2023-09-27" @default.
- W194268746 title "Strategy and the construction industry : a case study" @default.
- W194268746 hasPublicationYear "1990" @default.
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