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- W1947174370 abstract "The study was conducted on 358 attendees at a major wine festival in Australia. A positive relationship between quality perception and overall satisfaction constructs exists. New insight to festivalscape knowledge is provided through the first-time and repeat visitor dynamic as predictor of actual buying behaviour. Higher percentage of repeat visitors correlates with higher likelihood of (wine) buying. Overall satisfaction is a stronger predictor of buying behaviour than any individual service quality dimension and of these quality dimensions overall. Repeat visitors, 35 years and older, are the highest yielding visitor group from a financial viewpoint. First-time visitors are more short-term oriented in their planning when making the final decision to attend the event. Copyright © 2012 John Wiley & Sons, Ltd." @default.
- W1947174370 created "2016-06-24" @default.
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- W1947174370 date "2012-07-27" @default.
- W1947174370 modified "2023-10-01" @default.
- W1947174370 title "Service Quality Perception and Satisfaction: Buying Behaviour Prediction in an Australian Festivalscape" @default.
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- W1947174370 doi "https://doi.org/10.1002/jtr.1901" @default.
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