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- W194751742 abstract "While firms have become more tech savvy, the leveraging of information systems for product innovation remains a challenge to firms, from large multinationals to the smallest start-ups. Successful practices vary, but one commonality is experimentation. As a result, firms are trying out a range of digital initiatives. This study explores three important methods by which firms are using information systems to improve the process of product innovation or new product development. These include: “listening in” to social media, crowd-funding, and virtual product teams." @default.
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- W194751742 date "2013-11-19" @default.
- W194751742 modified "2023-09-23" @default.
- W194751742 title "Leveraging Information Systems for Enhanced Product Innovation" @default.
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- W194751742 doi "https://doi.org/10.1007/978-3-642-39747-9_9" @default.
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