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- W1954691837 abstract "The neologism, the strained recursive acronym, and the process of adding or dropping a vowel—these may well be the core technologies of contemporary technoculture. Each technology (or at least each copyrightable variant); each trend; each concept; each new practice; each noun, adjective, or verb; and every achievement, real or imagined, seems to foster a new proliferation of terms. Defenders of the old faith of the English language—the sort who like to remind you that Shakespeare wrote in English—alternately pout and smirk at a language run riot, its growth knowing no reason but its own cancerous fecundity. Or perhaps this panoply represents the latest example of the fertility of language and the carnivalesque delights to be had in a surfeit of words. Or is it a plastic-y bubble of marketing cant, of meaningful human advancement sublimated into product differentiation? Or could it be traces of a future spilling forth its possibility into the language of the present, that old future of the optimistic days? These seem to be the coordinates in which discussions of the language of technology take place. Thankfully, Jonathon Keats’ Virtual Words: Language on the Edge of Science and Technology takes us elsewhere. True, Keats does seem to take pleasure in the Rabelaisian tumult of it all, just as he also keeps his hatchet sharpened for the occasional worthy target, but this is a book about such enthusiasm and skepticism, not defined by them." @default.
- W1954691837 created "2016-06-24" @default.
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- W1954691837 date "2012-10-15" @default.
- W1954691837 modified "2023-09-28" @default.
- W1954691837 title "Jonathan Keats, Virtual Words: Language on the Edge of Science and Technology" @default.
- W1954691837 hasPublicationYear "2012" @default.
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