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- W1956792693 abstract "This analysis of the margarine industry in the presence of Unilever,identifies and examines the economic issues of structure, behaviourand performance, against a background of policy issues related tointernational trade, concentration and nutrition. The major divisionsof the thesis are (i) the political and international trade issues(ii) propaganda and advertising (iii) the nutrition problem (iv) margarinedemand (v) the degree of monopoly in the margarine industry(vi) Government White Papers and multinational corporate activity.'An attempt is made, both by descriptive and empirical treatment of thesubject matter, to demonstrate the danger inherent in the oligopolisticmanipulation of consumer demand and public opinion by propagandaand advertising, and to consider the evidence of resource wasteage.Empirical work, mainly be using techniques of multivariate regressionanalysis, tests issues in the nutrition problem and also estimatesaggregate demand functions for margarine as well as estimating thechange in performance due to changing structure and performance.Attention is also paid to the influence of oligopolistic priceadjustment in the macroeconomic problem of inflation. The main thrustlies in the direction of considering adjustment problems in time seriesdata. In demand estimation it is shown by allowing for quality variationand by allowing the influence of advertising to build up over time, thatwhilst aggregate demand for margarine appears to remain uninfluenced byadvertising expenditure, substantially higher values are obtained thanare usual for own price elasticity. In relation to the performanceissue, the results indicate a more rapid adjustment to changes in theaggregate advertising variable than are usually obtained. Resultsare also reported which suggest that price adjustment to costchanges are rapid, and this is attributed to the structure ofmargarine production.Apart from technical issues the main conclusions are that thenutrition controversy is being influenced unduly by propagandaand that independently of this, resource wasteage by the margarineoligopoly would be reduced by an increase in competition, and bythe control of advertising. Again it is suggested gains, inrelation to the problem of UK self sufficiency and in relation tothe problem of inflation, could be expected following an increasein competition. The benefits of the control of costs as well asprices are considered as an alternative policy measure." @default.
- W1956792693 created "2016-06-24" @default.
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- W1956792693 date "1977-08-01" @default.
- W1956792693 modified "2023-09-26" @default.
- W1956792693 title "Unilever and economic power : a study of the market for margarine in the United Kingdom" @default.
- W1956792693 hasPublicationYear "1977" @default.
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