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- W1957165793 abstract "With the increasing interest of consumers in health and the close relationship between food and health, various approaches to food advertising have been used. Studies have focused, however, on analyzing the informational values or health benefits of food advertisements and corresponding regulatory policies. They have neglected schemas of consumer awareness of food advertisements. Therefore, this study was aimed at proposing the direction of future food advertisements by discovering the types of behavior of women consumers, who are key subjects of food consumption, towards food advertisements in women’s magazines. Furthermore, this study was aimed at presenting a new theory on key issues that must be considered important in food advertising. The results of this study showed that there are different types of women consumers according to their behavior toward food advertising, such as the brand trusting type, the ? emotional type, the beautification/diet type, and the clean image type. The results also showed, however, that women consumers have little interest in the informative contents of food advertisements. Therefore, to improve public health and transform consumer recognition of food advertising, it is advised that a new social educational program be developed." @default.
- W1957165793 created "2016-06-24" @default.
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- W1957165793 date "2010-06-01" @default.
- W1957165793 modified "2023-09-24" @default.
- W1957165793 title "The Typology of Consumer Attitude toward Food Advertising" @default.
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