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- W1961347736 abstract "This paper develops a market perspective on revenue management by directly linking risk-adjusted market performance of publicly traded restaurants to their revenue and activity-based operating indicators. The results show that higher customer traffic generated by a lower average customer check is a potential business model that leads to superior long-term risk-adjusted stock market performance. Operating profit per guest is also identified as a strong predictor of superior financial and stock market performance. The study contributes to a growing literature in restaurant revenue management that investigates the price-traffic relationship and its influence on financial performance in a multiunit restaurant context. Customer traffic is thereby identified as a key positive revenue and profit driver that is negatively impacted by a higher average guest check. The findings were consistent over all restaurant types (franchised/owned, full-service/quick-service, cuisine) as well as during the years of better and worse state of the economy." @default.
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- W1961347736 date "2015-01-01" @default.
- W1961347736 modified "2023-10-18" @default.
- W1961347736 title "Key operating indicators to lever financial performance of publicly traded restaurant companies: a market's perspective from 2007-2011" @default.
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- W1961347736 doi "https://doi.org/10.1504/ijrm.2015.070006" @default.
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