Matches in SemOpenAlex for { <https://semopenalex.org/work/W1961723193> ?p ?o ?g. }
- W1961723193 endingPage "516" @default.
- W1961723193 startingPage "516" @default.
- W1961723193 abstract "This study aims to investigate the effect of green positioning strategies towards product attitudes and customer's intentions to purchase. Data was collected from 500 customers of Giant and Econ save supermarket by distributing the questionnaires. Results of this study show that emotional benefits and functional attributes have significant relationship with product attributes and product attributes has significant relationship with purchase intentions. Findings from this study suggested that functional attributes and emotional benefits have become an important aspect in green product positioning to convince the customers to buy the green products." @default.
- W1961723193 created "2016-06-24" @default.
- W1961723193 creator A5011809776 @default.
- W1961723193 creator A5028677953 @default.
- W1961723193 creator A5065690997 @default.
- W1961723193 date "2015-01-01" @default.
- W1961723193 modified "2023-09-26" @default.
- W1961723193 title "The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia" @default.
- W1961723193 cites W1339106 @default.
- W1961723193 cites W1530508055 @default.
- W1961723193 cites W1963805448 @default.
- W1961723193 cites W1967557940 @default.
- W1961723193 cites W1970200121 @default.
- W1961723193 cites W1974204076 @default.
- W1961723193 cites W1984005406 @default.
- W1961723193 cites W1987258130 @default.
- W1961723193 cites W1989528006 @default.
- W1961723193 cites W1990109316 @default.
- W1961723193 cites W1995526344 @default.
- W1961723193 cites W1995647400 @default.
- W1961723193 cites W2001085272 @default.
- W1961723193 cites W2011710554 @default.
- W1961723193 cites W2012856092 @default.
- W1961723193 cites W2017265955 @default.
- W1961723193 cites W2046239632 @default.
- W1961723193 cites W2051209018 @default.
- W1961723193 cites W2051824080 @default.
- W1961723193 cites W2057172983 @default.
- W1961723193 cites W2067330009 @default.
- W1961723193 cites W2072919340 @default.
- W1961723193 cites W2080413749 @default.
- W1961723193 cites W2095252750 @default.
- W1961723193 cites W2100766599 @default.
- W1961723193 cites W2122912498 @default.
- W1961723193 cites W2135794904 @default.
- W1961723193 cites W2136540769 @default.
- W1961723193 cites W2140929371 @default.
- W1961723193 cites W2147674372 @default.
- W1961723193 cites W2151455758 @default.
- W1961723193 cites W2154224770 @default.
- W1961723193 cites W2155759945 @default.
- W1961723193 cites W2184019580 @default.
- W1961723193 cites W2266639535 @default.
- W1961723193 cites W2304571451 @default.
- W1961723193 cites W2327865161 @default.
- W1961723193 cites W2328832051 @default.
- W1961723193 cites W2335736081 @default.
- W1961723193 cites W2367782318 @default.
- W1961723193 cites W2399536495 @default.
- W1961723193 cites W3121604709 @default.
- W1961723193 cites W3122847419 @default.
- W1961723193 cites W64632544 @default.
- W1961723193 cites W2163651255 @default.
- W1961723193 cites W2332368680 @default.
- W1961723193 doi "https://doi.org/10.1504/ijil.2015.069634" @default.
- W1961723193 hasPublicationYear "2015" @default.
- W1961723193 type Work @default.
- W1961723193 sameAs 1961723193 @default.
- W1961723193 citedByCount "7" @default.
- W1961723193 countsByYear W19617231932019 @default.
- W1961723193 countsByYear W19617231932020 @default.
- W1961723193 countsByYear W19617231932021 @default.
- W1961723193 crossrefType "journal-article" @default.
- W1961723193 hasAuthorship W1961723193A5011809776 @default.
- W1961723193 hasAuthorship W1961723193A5028677953 @default.
- W1961723193 hasAuthorship W1961723193A5065690997 @default.
- W1961723193 hasConcept C112698675 @default.
- W1961723193 hasConcept C144133560 @default.
- W1961723193 hasConcept C162853370 @default.
- W1961723193 hasConcept C2524010 @default.
- W1961723193 hasConcept C33923547 @default.
- W1961723193 hasConcept C90673727 @default.
- W1961723193 hasConcept C93032411 @default.
- W1961723193 hasConceptScore W1961723193C112698675 @default.
- W1961723193 hasConceptScore W1961723193C144133560 @default.
- W1961723193 hasConceptScore W1961723193C162853370 @default.
- W1961723193 hasConceptScore W1961723193C2524010 @default.
- W1961723193 hasConceptScore W1961723193C33923547 @default.
- W1961723193 hasConceptScore W1961723193C90673727 @default.
- W1961723193 hasConceptScore W1961723193C93032411 @default.
- W1961723193 hasIssue "4" @default.
- W1961723193 hasLocation W19617231931 @default.
- W1961723193 hasOpenAccess W1961723193 @default.
- W1961723193 hasPrimaryLocation W19617231931 @default.
- W1961723193 hasRelatedWork W2016288967 @default.
- W1961723193 hasRelatedWork W2019424867 @default.
- W1961723193 hasRelatedWork W2174438959 @default.
- W1961723193 hasRelatedWork W2265503299 @default.
- W1961723193 hasRelatedWork W2325286992 @default.
- W1961723193 hasRelatedWork W2336198615 @default.
- W1961723193 hasRelatedWork W2350086902 @default.
- W1961723193 hasRelatedWork W2543545203 @default.
- W1961723193 hasRelatedWork W281246900 @default.
- W1961723193 hasRelatedWork W4206062546 @default.
- W1961723193 hasVolume "17" @default.
- W1961723193 isParatext "false" @default.
- W1961723193 isRetracted "false" @default.
- W1961723193 magId "1961723193" @default.