FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1962967874> ?p ?o ?g. }

• W1962967874 abstract "Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment.Design/Methodology/Approach – A detailed review of literature on branding, nation branding, place branding, destination branding, foreign direct investment, and doing business in Africa in general, was conducted in order to establish how Africa has been branded and could be re-branded.Findings – This research confirms that the overwhelming literature is full of publications that disproportionately associate the African continent with doom, political instability, poverty, underdevelopment, corruption, mismanagement, hunger and several other negative features. However, this research also reveals that there are several favourable conditions especially in the form of investment opportunities in several sectors that could be communicated better to give Africa an attractive identity. Some of these sectors are general retail, agriculture, tourism, real estate, sports and manufacturing. A number of foreign and domestic investors are already involved in these sectors and are experiencing tremendous growth. Therefore, the need for Africa to be re-branded as a viable business partner rather than aid receiver is strongly highlighted in this research.Practical Implications – This paper offers practical strategies for stakeholders involved in nation/state branding to adopt in order to emphatically communicate the virtues and the success stories of the continent to both current and potential investors both within and outside the continent. Originality/Value: This paper contributes to the debate on the brand equity of Africa as a continent and proposes strategies to effectively communicate the virtues of the content in order to compete more favourably with other continents for desirable investment" @default.
• W1962967874 created "2016-06-24" @default.
• W1962967874 creator A5036942488 @default.
• W1962967874 creator A5037449205 @default.
• W1962967874 creator A5051419739 @default.
• W1962967874 creator A5063809712 @default.
• W1962967874 date "2013-01-17" @default.
• W1962967874 modified "2023-09-26" @default.
• W1962967874 title "Branding Africa: the way forward." @default.
• W1962967874 cites W1508567912 @default.
• W1962967874 cites W1514476473 @default.
• W1962967874 cites W1516415552 @default.
• W1962967874 cites W1530487374 @default.
• W1962967874 cites W1538467205 @default.
• W1962967874 cites W1569022307 @default.
• W1962967874 cites W1972311689 @default.
• W1962967874 cites W1974577446 @default.
• W1962967874 cites W1979046195 @default.
• W1962967874 cites W1983852920 @default.
• W1962967874 cites W1989218893 @default.
• W1962967874 cites W1991926757 @default.
• W1962967874 cites W1995290345 @default.
• W1962967874 cites W1995923625 @default.
• W1962967874 cites W1997910713 @default.
• W1962967874 cites W2000412915 @default.
• W1962967874 cites W2002181005 @default.
• W1962967874 cites W2004729873 @default.
• W1962967874 cites W2019392401 @default.
• W1962967874 cites W2023726715 @default.
• W1962967874 cites W2025802672 @default.
• W1962967874 cites W2030333591 @default.
• W1962967874 cites W2031636692 @default.
• W1962967874 cites W2038195953 @default.
• W1962967874 cites W2046068993 @default.
• W1962967874 cites W2059445464 @default.
• W1962967874 cites W2065455999 @default.
• W1962967874 cites W2068514451 @default.
• W1962967874 cites W2070921115 @default.
• W1962967874 cites W2071733390 @default.
• W1962967874 cites W2072271389 @default.
• W1962967874 cites W2072800432 @default.
• W1962967874 cites W2076847619 @default.
• W1962967874 cites W2076925988 @default.
• W1962967874 cites W2078591275 @default.
• W1962967874 cites W2078890297 @default.
• W1962967874 cites W2080380029 @default.
• W1962967874 cites W2081561609 @default.
• W1962967874 cites W2081631259 @default.
• W1962967874 cites W2083661262 @default.
• W1962967874 cites W2084505611 @default.
• W1962967874 cites W2091304516 @default.
• W1962967874 cites W2093495278 @default.
• W1962967874 cites W2098743443 @default.
• W1962967874 cites W2106839384 @default.
• W1962967874 cites W2107544514 @default.
• W1962967874 cites W2108221851 @default.
• W1962967874 cites W2110451908 @default.
• W1962967874 cites W2120196380 @default.
• W1962967874 cites W2128588099 @default.
• W1962967874 cites W2186330296 @default.
• W1962967874 cites W2266639535 @default.
• W1962967874 cites W3006300281 @default.
• W1962967874 cites W595210657 @default.
• W1962967874 hasPublicationYear "2013" @default.
• W1962967874 type Work @default.
• W1962967874 sameAs 1962967874 @default.
• W1962967874 citedByCount "0" @default.
• W1962967874 crossrefType "journal-article" @default.
• W1962967874 hasAuthorship W1962967874A5036942488 @default.
• W1962967874 hasAuthorship W1962967874A5037449205 @default.
• W1962967874 hasAuthorship W1962967874A5051419739 @default.
• W1962967874 hasAuthorship W1962967874A5063809712 @default.
• W1962967874 hasConcept C10138342 @default.
• W1962967874 hasConcept C11012388 @default.
• W1962967874 hasConcept C136006765 @default.
• W1962967874 hasConcept C139719470 @default.
• W1962967874 hasConcept C144133560 @default.
• W1962967874 hasConcept C155202549 @default.
• W1962967874 hasConcept C162324750 @default.
• W1962967874 hasConcept C162853370 @default.
• W1962967874 hasConcept C17744445 @default.
• W1962967874 hasConcept C182306322 @default.
• W1962967874 hasConcept C18918823 @default.
• W1962967874 hasConcept C189326681 @default.
• W1962967874 hasConcept C199539241 @default.
• W1962967874 hasConcept C205971072 @default.
• W1962967874 hasConcept C2776950860 @default.
• W1962967874 hasConcept C2780002019 @default.
• W1962967874 hasConcept C33842695 @default.
• W1962967874 hasConcept C47768531 @default.
• W1962967874 hasConcept C50522688 @default.
• W1962967874 hasConcept C82279013 @default.
• W1962967874 hasConceptScore W1962967874C10138342 @default.
• W1962967874 hasConceptScore W1962967874C11012388 @default.
• W1962967874 hasConceptScore W1962967874C136006765 @default.
• W1962967874 hasConceptScore W1962967874C139719470 @default.
• W1962967874 hasConceptScore W1962967874C144133560 @default.
• W1962967874 hasConceptScore W1962967874C155202549 @default.
• W1962967874 hasConceptScore W1962967874C162324750 @default.
• W1962967874 hasConceptScore W1962967874C162853370 @default.

• next