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- W1963984299 abstract "AbstractVirtual worlds are increasing in importance as more multi-national firms are investing heavily in these emerging communities. Although much excitement has surrounded the idea of virtual worlds, a gap exists between those who register and those who engage in virtual worlds. Our analysis of the gap between those who merely register to join a virtual world and those who ultimately engage the community on a regular basis derives from a lack of assimilation. We present the 3C approach, a high-level theoretical framework delineating the relationship between three classes of factors (namely the technology class of factors; the community class of factors; and the user class of factors) that we posit explain virtual world assimilation and employ theories to represent these classes of factors and the interaction between them. After discussing and integrating these three classes of factors, we test our model through a study of 223 new users of Second Life. The results provide empirical support for the 3C fra..." @default.
- W1963984299 created "2016-06-24" @default.
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- W1963984299 date "2012-05-01" @default.
- W1963984299 modified "2023-09-29" @default.
- W1963984299 title "Towards an understanding of assimilation in virtual worlds: the 3C approach" @default.
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- W1963984299 doi "https://doi.org/10.1057/ejis.2011.49" @default.
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