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- W1964374741 abstract "Abstract This paper explores emerging technologies, such as electronic retailing and interactive shopping, and their impact on consumers, retailers and manufacturers. Potential opportunities and threats facing marketers and retailers who engage in business via the information superhighway are examined. Elements that will figure in the evolution of electronic retailing and interactive shopping such as convergence and synergy are discussed. Key concerns of ‘electronic’ consumers are also considered, including convenience, ease of use, and the opportunity to dialogue with retailers." @default.
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- W1964374741 date "1996-04-01" @default.
- W1964374741 modified "2023-09-27" @default.
- W1964374741 title "Anticipating the impact of new technologies on retailing" @default.
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- W1964374741 doi "https://doi.org/10.1016/0969-6989(95)00070-4" @default.
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