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• W1964624108 abstract "This paper examines the ‘physical’ placement of products within tourism-oriented environments. Product placement is usually associated with the incorporation of branded products into media vehicles. However, a type of placement also occurs within ‘non-store’ spaces used by tourists. Product placement within these spaces may increase awareness about certain products and, ultimately, induce purchases. Tourism-oriented environments may enhance the attractiveness of placed products because they enable consumers to interact with and appraise these products before they purchase them. A number of examples are provided, which demonstrate that marketers seek to create encounters between tourists and products. Copyright © 2007 John Wiley & Sons, Ltd." @default.
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• W1964624108 date "2007-01-01" @default.
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• W1964624108 title "Product placement and tourism-oriented environments: an exploratory introduction" @default.
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• W1964624108 doi "https://doi.org/10.1002/jtr.612" @default.
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