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• W1965164844 abstract "This article analyses purchase decision-making for products and services that are acquired and used by consumers, but chosen by professional service providers. This is done by comparing the distinct characteristics of purchase decision-making in the contexts of professional consumer services and organizational and consumer buying. Three aspects are elaborated on: the actors involved, the purchase-decision task, and the nature of the decision-making process. It is concluded that professional consumer services represents a unique setting for purchase decision-making and cannot be considered equivalent to the organizational or consumer setting. The article proposes a theoretical framework incorporating the typical characteristics of professional services as a decision-making context, specified in a set of propositions regarding the relative influence of the parties on the purchase decision. Practical and research implications are also presented." @default.
• W1965164844 created "2016-06-24" @default.
• W1965164844 creator A5066767562 @default.
• W1965164844 date "2007-03-01" @default.
• W1965164844 modified "2023-10-03" @default.
• W1965164844 title "Purchase decision-making within professional consumer services" @default.
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• W1965164844 doi "https://doi.org/10.1177/1470593107073847" @default.
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