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- W1965493003 abstract "Destinations vie with each other to attract international tourists. Existing literature on destination branding emphasizes its role in enhancing a nation's image (Balakrishnan, 2008), more so in co..." @default.
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- W1965493003 date "2013-08-01" @default.
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- W1965493003 title "Role of shopping festivals in destination branding: a tale of two shopping festivals in the United Arab Emirates" @default.
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- W1965493003 doi "https://doi.org/10.1080/13032917.2013.799077" @default.
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