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- W1965614213 abstract "This study investigated the extent to which style of information processing relates to media perceptions and information exposure. The results showed that visually oriented individuals were more favourably predisposed to the television medium and reported greater exposure to this medium than verbally oriented individuals. Verbally oriented individuals reported greater exposure to print media information than did visually oriented individuals. An exploratory interaction hypothesis between information processing style and gender was not supported. The implications of these results and future research directions are discussed." @default.
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- W1965614213 title "The moderating influence of style of information processing on media perceptions and information exposure" @default.
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- W1965614213 doi "https://doi.org/10.1080/135272699345581" @default.
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