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• W1965834021 startingPage "135" @default.
• W1965834021 abstract "Construal level theory (Trope & Liberman, 2003) suggests that construal level––or the degree of abstractness of mental representations––increases with temporal, spatial, or sensory distance. Three experiments show that the mere presence of a set of target brands at the time a choice is made encourages consumers to represent the brands in memory in terms of concrete lower-level construals. Consequently, preference stability is higher, preference-behavior consistency is greater, and product category-identification latencies for competing brands are slower. Furthermore, the mere presence of target brands at the time of choice affects preference-behavior consistency independent of the effects of direct experience. Implications for an understanding of spontaneous preference formation, preference representation, and preference elicitation are discussed." @default.
• W1965834021 created "2016-06-24" @default.
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• W1965834021 date "2006-01-01" @default.
• W1965834021 modified "2023-10-01" @default.
• W1965834021 title "Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands" @default.
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• W1965834021 doi "https://doi.org/10.1207/s15327663jcp1602_4" @default.
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