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• W1966133764 abstract "Abstract The accreditation agency for collegiate business schools (AACSB) has recently placed increased emphasis on teaching ethics to undergraduate and graduate business students. This study highlights the varying perceptions of moral intensity among 105 demographically diverse college students. Results indicate that gender and age were determining factors, with women perceiving greater moral intensity in marketing scenarios than men, and older students perceiving greater moral intensity than younger students. Student classification and major were also factors, with graduate students perceiving greater moral intensity in questionable situations than upper and lower classmen, and business majors perceiving greater moral intensity than nonbusiness majors." @default.
• W1966133764 created "2016-06-24" @default.
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• W1966133764 date "2000-07-01" @default.
• W1966133764 modified "2023-09-27" @default.
• W1966133764 title "College Students' Perceptions of Moral Intensity in Sales Situations" @default.
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• W1966133764 doi "https://doi.org/10.1080/08832320009599033" @default.
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