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Matches in SemOpenAlex for { <https://semopenalex.org/work/W1966384076> ?p ?o ?g. }

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• W1966384076 startingPage "119" @default.
• W1966384076 abstract "Purpose – The main purpose of this study was to determine whether users of the online social network site, Facebook, actually look at the ads displayed (briefly, to test the existence of the phenomenon known as “banner blindness” in this website), thus ascertaining the effectiveness of paid advertising, and comparing it with the number of friends' recommendations seen." @default.
• W1966384076 created "2016-06-24" @default.
• W1966384076 creator A5030974008 @default.
• W1966384076 date "2013-05-31" @default.
• W1966384076 modified "2023-10-01" @default.
• W1966384076 title "Do users look at banner ads on Facebook?" @default.
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• W1966384076 doi "https://doi.org/10.1108/jrim-mar-2012-0013" @default.
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