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- W1966678429 abstract "Abstract Children use various influencing tactics to persuade the parents to comply with their requests. Parents' responses vary from outright denial to total acceptance. One hundred and thirty two parents with at least one child under the age of 12 were interviewed using a structured questionnaire to measure the effects of children's influence on the parental decision making process. Reinforcing earlier findings, this preliminary investigation suggests considerable differences in purchase decision making process between the parents in the Fiji Islands (LDC) and those of the developed countries such as USA. The second part of the research was designed to identify the demonstrated influence tactics used by the children in Fiji. The findings indicate that the children of the Fiji Islands are less demanding and more persuasive than their counterparts in the USA. Details of statistical analysis of the Fiji study are given. The implications of the findings for marketing management are also discussed in the paper." @default.
- W1966678429 created "2016-06-24" @default.
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- W1966678429 date "2000-11-16" @default.
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- W1966678429 title "A Comparison of Children's Purchase Influence and Parental Response in Fiji and the United States" @default.
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- W1966678429 doi "https://doi.org/10.1300/j046v12n04_04" @default.
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