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- W1966693723 abstract "Abstract This study examines the impact of perceived social conflict on existing buyer–seller relationships. The results indicate that as the level of social conflict increases, perceptions about the loyalty of the relationship decrease. Perceived importance of the relationship had no impact on conflict or relationship loyalty. Ramifications of these findings for selling, sales management, and sales training are discussed." @default.
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- W1966693723 date "2007-01-01" @default.
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- W1966693723 title "The effect of social conflict on relationship loyalty in business markets" @default.
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- W1966693723 doi "https://doi.org/10.1016/j.indmarman.2005.03.012" @default.
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