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- W1966842134 abstract "ABSTRACT Product attributes of rural tourism are inherently green, and have the potential to appeal to the increasingly overstretched consumers who are in search for a personalized response to their need for physical, emotional, and social appreciation in a simpler environment. The same consumers also become more independent, involved, and discriminatory in the destination selection process. Despite their rich green assets, rural communities face marketing challenges in both financial and human resource terms in the highly competitive tourism marketplace. This study introduces a five-step practical tool that rural destinations can affordably use to engage in a critical marketing task of identifying viable segments of driving market. The tool was developed by applying the geographic concepts of distance decay and clock directions to examine the tourists' movement from their generating places to a rural destination. The tool's validity was statistically tested in exponential, logarithm, inverse, and cubic r..." @default.
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- W1966842134 date "2008-10-11" @default.
- W1966842134 modified "2023-09-25" @default.
- W1966842134 title "Identifying Rural Tourism Markets: A Practical Tool" @default.
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