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- W1966861575 abstract "Abstract While marketing planning has become a major activity in most firms, religious organizations have been very slow in developing and utilizing marketing plans. The purpose of this paper is three-fold. First, to argue why it is critical for religious organizations to begin utilizing marketing plans. Second, to discuss the inherent benefits of marketing plans. Third, to offer a general marketing plan format that would be appropriate for religious organizations." @default.
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- W1966861575 date "2002-08-01" @default.
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- W1966861575 title "Developing a Marketing Plan for Religious Organizations" @default.
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- W1966861575 doi "https://doi.org/10.1300/j093v07n02_04" @default.
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