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- W1966962034 abstract "Abstract The influence of affective and behavioral components on three defined motivational segments for usage of rebates is explored. The defined motivational segments are (.1) satisfaction with deal, (2) consumer-orientation of manufacturer, and (3) not an aggravation. The key findings are (1) that more consumer satisfaction with a rebate promotion exists in the earlier stages of awareness of a rebate promotion and for initial usage of rebates and (2) more frequent users of rebates in particular are more concerned about the redemption process." @default.
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- W1966962034 date "1999-09-24" @default.
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- W1966962034 title "A Motivational Segmentation Basis for Rebates and Influencing Affective and Behavioral Attributes" @default.
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- W1966962034 doi "https://doi.org/10.1300/j038v05n03_03" @default.
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