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- W1967045904 abstract "The concept of exchange is considered and the insights that this provides are combined with Day’s concept of customer value equations to propose that there is also a need to evaluate the supplier’s value equation. Examples of how both customer and supplier value equations might be used by a supplier to further its understanding of the relationships which it has with customers are discussed." @default.
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- W1967045904 date "2003-02-01" @default.
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- W1967045904 title "Using value equations to analyse exchanges" @default.
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- W1967045904 doi "https://doi.org/10.1108/02634500310458117" @default.
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