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- W1967792310 abstract "Trust is important to all marketing transactions, yet there is a paucity of research of the phenomenon in an online environment. This paper provides a comprehensive review of the trust literature and forwards the findings of focus group research that has useful implications concerning factors causing trust and how trust is best manifested in Websites selling travel‐related commodities." @default.
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- W1967792310 date "2002-04-01" @default.
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- W1967792310 title "The role of trust for electronic commerce in services" @default.
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- W1967792310 doi "https://doi.org/10.1108/09596110210419264" @default.
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