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• W1968851504 abstract "Two manufacturers produce substitutable goods for a homogeneous market. The advertising efforts of the two manufacturers determine the demand for the goods and interfere negatively with each other. The demand of each good is a piecewise linear function of the product goodwill, and the latter is a linear function of advertising efforts. In a game with two competing profit-maximizing manufacturers who have access to a set of several advertising media, the pure-strategy Nash equilibria are characterized and their existence is shown." @default.
• W1968851504 created "2016-06-24" @default.
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• W1968851504 date "2012-02-01" @default.
• W1968851504 modified "2023-10-04" @default.
• W1968851504 title "Pure-strategy Nash equilibria in an advertising game with interference" @default.
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• W1968851504 doi "https://doi.org/10.1016/j.ejor.2011.08.002" @default.
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