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- W1969179670 abstract "Limited empirical studies have been published on the potential marketing of global products and fewer on cross-cultural comparisons of global product performance. The present study empirically tests consumer perception of a nondurable product in two markets: Israel and Australia. The study does not support all aspects of globalization theory, but does consider the possibility of a global product. The results indicate there can be pronounced differences in international consumer perceptions, which global marketers need to be aware of in considering a global marketing strategy." @default.
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- W1969179670 date "1995-08-01" @default.
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- W1969179670 title "Comparative Analysis of a Global Product" @default.
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- W1969179670 doi "https://doi.org/10.1016/s1320-1646(95)70272-6" @default.
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