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- W1970410913 abstract "Direct-to-consumer advertising of prescription-only medicines is currently only permitted in the USA and New Zealand. Barbara Mintzes and Dee Mangin provide their case against direct-to-consumer advertising of prescription medicines, arguing that its wider introduction would lead to a ‘Pharma-knows-best’ culture." @default.
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- W1970410913 date "2009-12-01" @default.
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- W1970410913 title "Opinion: Direct-to-consumer advertising of prescription medicines: a counter argument" @default.
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- W1970410913 doi "https://doi.org/10.4155/fmc.09.136" @default.
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