FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1970642352> ?p ?o ?g. }

• W1970642352 endingPage "21" @default.
• W1970642352 startingPage "7" @default.
• W1970642352 abstract "A number of authors have advocated a move towards integrating customer relationship management (CRM) and revenue management (RM). The implications of integrating CRM and RM strategies in the context of the hotel environment, however, have received little attention. The key questions that need to be addressed are: who should be targeted with CRM efforts and how will those efforts affect the RM process? This paper examines the relationship between CRM and RM. By means of the lifetime/profitability approach to customer segmentation proposed by Reinartz and Kumar in 2002, the appropriate customer segments to target with CRM efforts are identified and a supporting RM strategy is outlined for each segment. These include traditional RM, lifetime value-based pricing, availability guarantees and short-term and ad hoc promotions. The impact of these RM strategies on business processes in relation to customer segmentation, demand forecasting, information systems management and human resource management is addressed." @default.
• W1970642352 created "2016-06-24" @default.
• W1970642352 creator A5003544547 @default.
• W1970642352 creator A5069327032 @default.
• W1970642352 creator A5073420229 @default.
• W1970642352 date "2003-04-01" @default.
• W1970642352 modified "2023-10-13" @default.
• W1970642352 title "Integrating customer relationship management and revenue management: A hotel perspective" @default.
• W1970642352 cites W1492220719 @default.
• W1970642352 cites W1506094892 @default.
• W1970642352 cites W1530168479 @default.
• W1970642352 cites W1564211670 @default.
• W1970642352 cites W1574655732 @default.
• W1970642352 cites W1939959665 @default.
• W1970642352 cites W1957555229 @default.
• W1970642352 cites W1975747473 @default.
• W1970642352 cites W1990336374 @default.
• W1970642352 cites W2007738521 @default.
• W1970642352 cites W2022295389 @default.
• W1970642352 cites W2066060244 @default.
• W1970642352 cites W2086846279 @default.
• W1970642352 cites W2089468707 @default.
• W1970642352 cites W2097829847 @default.
• W1970642352 cites W2098154817 @default.
• W1970642352 cites W2103980526 @default.
• W1970642352 cites W2105420938 @default.
• W1970642352 cites W2138293257 @default.
• W1970642352 cites W2150306270 @default.
• W1970642352 cites W2156957852 @default.
• W1970642352 cites W2183387232 @default.
• W1970642352 cites W2219705828 @default.
• W1970642352 cites W2234232270 @default.
• W1970642352 cites W2276848556 @default.
• W1970642352 cites W2346695073 @default.
• W1970642352 cites W2751998548 @default.
• W1970642352 cites W2923785753 @default.
• W1970642352 cites W642290199 @default.
• W1970642352 cites W8706888 @default.
• W1970642352 cites W91447311 @default.
• W1970642352 doi "https://doi.org/10.1057/palgrave.rpm.5170045" @default.
• W1970642352 hasPublicationYear "2003" @default.
• W1970642352 type Work @default.
• W1970642352 sameAs 1970642352 @default.
• W1970642352 citedByCount "116" @default.
• W1970642352 countsByYear W19706423522012 @default.
• W1970642352 countsByYear W19706423522013 @default.
• W1970642352 countsByYear W19706423522014 @default.
• W1970642352 countsByYear W19706423522015 @default.
• W1970642352 countsByYear W19706423522016 @default.
• W1970642352 countsByYear W19706423522017 @default.
• W1970642352 countsByYear W19706423522018 @default.
• W1970642352 countsByYear W19706423522019 @default.
• W1970642352 countsByYear W19706423522020 @default.
• W1970642352 countsByYear W19706423522021 @default.
• W1970642352 countsByYear W19706423522022 @default.
• W1970642352 countsByYear W19706423522023 @default.
• W1970642352 crossrefType "journal-article" @default.
• W1970642352 hasAuthorship W1970642352A5003544547 @default.
• W1970642352 hasAuthorship W1970642352A5069327032 @default.
• W1970642352 hasAuthorship W1970642352A5073420229 @default.
• W1970642352 hasBestOaLocation W19706423522 @default.
• W1970642352 hasConcept C101276457 @default.
• W1970642352 hasConcept C10138342 @default.
• W1970642352 hasConcept C125308379 @default.
• W1970642352 hasConcept C129361004 @default.
• W1970642352 hasConcept C130721881 @default.
• W1970642352 hasConcept C139719470 @default.
• W1970642352 hasConcept C140781008 @default.
• W1970642352 hasConcept C142038384 @default.
• W1970642352 hasConcept C144133560 @default.
• W1970642352 hasConcept C151730666 @default.
• W1970642352 hasConcept C162324750 @default.
• W1970642352 hasConcept C162853370 @default.
• W1970642352 hasConcept C179366874 @default.
• W1970642352 hasConcept C195487862 @default.
• W1970642352 hasConcept C202372285 @default.
• W1970642352 hasConcept C2779343474 @default.
• W1970642352 hasConcept C2780378061 @default.
• W1970642352 hasConcept C2781386248 @default.
• W1970642352 hasConcept C41008148 @default.
• W1970642352 hasConcept C53100981 @default.
• W1970642352 hasConcept C53878828 @default.
• W1970642352 hasConcept C56739046 @default.
• W1970642352 hasConcept C86803240 @default.
• W1970642352 hasConcept C98825075 @default.
• W1970642352 hasConceptScore W1970642352C101276457 @default.
• W1970642352 hasConceptScore W1970642352C10138342 @default.
• W1970642352 hasConceptScore W1970642352C125308379 @default.
• W1970642352 hasConceptScore W1970642352C129361004 @default.
• W1970642352 hasConceptScore W1970642352C130721881 @default.
• W1970642352 hasConceptScore W1970642352C139719470 @default.
• W1970642352 hasConceptScore W1970642352C140781008 @default.
• W1970642352 hasConceptScore W1970642352C142038384 @default.
• W1970642352 hasConceptScore W1970642352C144133560 @default.
• W1970642352 hasConceptScore W1970642352C151730666 @default.
• W1970642352 hasConceptScore W1970642352C162324750 @default.
• W1970642352 hasConceptScore W1970642352C162853370 @default.
• W1970642352 hasConceptScore W1970642352C179366874 @default.

• next