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- W1971057755 abstract "Business institutions are expected to treat customers of diverse backgrounds without bias. This study explores the relative satisfaction of Asians following service episodes at fast food establishments in the United States as compared to non-Asians. The study findings indicate Asians are less satisfied with both the personal service and the service settings in which fast food is provided them. The causes for the differences identified remain unclear. The results may bring to light a need to place greater emphasis on enabling businesses to become more culturally competent in terms of this growing minority group within the United States." @default.
- W1971057755 created "2016-06-24" @default.
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- W1971057755 date "2003-08-01" @default.
- W1971057755 modified "2023-09-27" @default.
- W1971057755 title "Is Business Mistreating America's Model Minority?" @default.
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- W1971057755 doi "https://doi.org/10.1111/j.1559-1816.2003.tb01964.x" @default.
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