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- W1971128049 abstract "This research describes the comparison broker`s role and its effectiveness measurement framework of comparison shopping. We verified seller-led comparison challenge method provide comparison information of products to buyers more efficiently. Buyer`s satisfaction of purchase (S) can be defined as an interactive function between seller`s competitiveness vector (P) of products that supplied to the market, and buyer`s informed level vector (B) of products that is known from a lot of sources. Then the buyer`s informed level can be changed through the information analysis among products by transformation process using comparison matrix (C). So the role of comparison shopping is to construct a comparison matrix and to serve it to the buyers, and to change the buyer`s informed level. The changed informed level influences a buyer`s satisfaction, that improved satisfaction of purchase is defined as the effectiveness of comparison shopping. As a perfect construction and usage of comparison matrix is impossible, a more efficient method for improving the comparison effectiveness is the comparison challenge. This research shows that comparison shopping makes 9.32% and comparison challenge makes 19.11% enhancement of comparison effectiveness through television market data experiments." @default.
- W1971128049 created "2016-06-24" @default.
- W1971128049 creator A5009084505 @default.
- W1971128049 date "2011-05-28" @default.
- W1971128049 modified "2023-10-17" @default.
- W1971128049 title "Comparison Shopping Effectiveness Model and its Strategic Usage in e-Commerce" @default.
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- W1971128049 doi "https://doi.org/10.5392/jkca.2011.11.5.291" @default.
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