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- W1971404339 abstract "Abstract Empirical research and various behavioral theories support the proposition that some people seek variety in the stimulation they receive. Sources of stimulation may include products, advertisements, mass media and so forth. This paper discusses some of the major implications of variety seeking for advertisers. It is believed that variety seeking by consumers can affect several aspects of advertising, including consumer brand loyalty, the willingness of consumers to try new products they may learn about through advertising and the time period required for advertising campaign wearout. These potential effects of variety seeking can be incorporated into strategic planning by advertisers to minimize negative consequences and maximize positive consequences of variety seeking behaviors by consumers." @default.
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- W1971404339 date "1980-06-01" @default.
- W1971404339 modified "2023-09-26" @default.
- W1971404339 title "Some Implications of Variety Seeking for Advertising and Advertisers" @default.
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- W1971404339 doi "https://doi.org/10.1080/00913367.1980.10673314" @default.
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