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- W1971487816 abstract "This article examines traditional marketing views of employees to develop a differentiated marketing strategy to gain a competitive advantage. Based on a suggested topology of employees, it is proposed that employees be recognized as a distinctive element of the marketing mix—people-power—and consequently as an integral part of marketing strategy. By managing its employees in terms of newly defined, customer-related roles, an organization can gain a competitive advantage by being perceived as distinctly different from its competitors." @default.
- W1971487816 created "2016-06-24" @default.
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- W1971487816 date "1987-11-01" @default.
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- W1971487816 title "Differentiate with the 5th P: People" @default.
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- W1971487816 doi "https://doi.org/10.1016/0019-8501(87)90032-0" @default.
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