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- W1972021569 abstract "Do your customers use social networking websites such as Facebook, browser toolbars, and smartphone apps? If we want our libraries to remain vital and relevant, we can’t expect our customers to come to us. Instead, we need to bring our library services and collections to our customers where they live with interactive information sharing! Objectives of the session: This presentation will share strategies for utilizing Web 2.0 tools that require little or no coding experience to market library services and collections. What attendees can expect to learn: The discussion will include Web 2.0 examples that illustrate how to provide user centered library services and collections in an academic library setting via Facebook, toolbars, and mobile interfaces. Participants can expect to learn new ways to market their collections, especially electronic resources, to customers who may never visit the library in its physical space. Audience participation: Session participants will be asked to contribute and discuss ideas and experiences for making the most of library services and collections, especially electronic resources, by utilizing Web 2.0 tools. BACKGROUND Founded in 1982 in Macon Georgia, the Mercer University School of Medicine has the mission of training physicians whose service will help meet the health care needs of rural and other underserved areas of Georgia. The Mercer School of Medicine’s presence in Savannah dates back to 1996 when the University joined in a clinical relationship with Memorial University Medical Center. Over the ensuing 13 years, instruction for thirdand fourth-year medical students was provided at the Memorial University Medical Center. The Georgia General Assembly, recognizing the need for additional physicians in the state, allocated funds in the 2007-2008 fiscal year for Mercer to expand to a four-year program in Savannah that confers the M.D. degree and employs the same curriculum and teaching methods as the Macon campus. The Mercer University Medical Libraries serve the medical school in Macon and Savannah. The Macon campus library also supports masters programs in Public Health, Family Therapy, and Nurse Anesthesia. The Savannah campus library also supports the Memorial University Medical Center which includes a main hospital, a pediatrics hospital, a cancer institute, and a biomedical research facility. While the number of potential users increased by 300 percent in 2008, the number of print book circulations only increased by 28 percent. In 2008, we checked out on average 1 print book an hour at the Savannah campus. It became apparent that since our customers weren’t coming to us to use our collections, we needed to bring our collections to our customers! In addition to providing as much core content as possible in electronic format, we decided we also needed to" @default.
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- W1972021569 date "2012-08-15" @default.
- W1972021569 modified "2023-09-24" @default.
- W1972021569 title "(Almost) No Code Web 2.0: Bringing Library Collections to Your Users Where They Live" @default.
- W1972021569 doi "https://doi.org/10.5703/1288284314851" @default.
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