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• W1972183295 abstract "Social allows users to interact and engage with corporations and brands in ways that would be unthinkable with any other communications platform. In a new environment of media anarchy, it is difficult to control corporate identities and brands. Assumptions underlying current approaches to corporate communications, which fail to take account of user-generated content, are severely challenged and require new models. We propose a taxonomy of digital real estate that acknowledges an expansion in the options available to managers. Corporate communications specialists can employ this framework to help them to clarify their position as they confront the reality of anarchy." @default.
• W1972183295 created "2016-06-24" @default.
• W1972183295 creator A5008548330 @default.
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• W1972183295 date "2013-07-01" @default.
• W1972183295 modified "2023-09-22" @default.
• W1972183295 title "Managing for Media Anarchy: A Corporate Marketing Perspective" @default.
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• W1972183295 doi "https://doi.org/10.2753/mtp1069-6679210305" @default.
• W1972183295 hasPublicationYear "2013" @default.
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