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• W1973140365 abstract "Sir, It is widely accepted that teenagers are a difficult group to influence with health education messages,1 and as discussed by Melia et al.2 there are few studies of this age group in the U.K. with respect to primary prevention initiatives for skin cancer. Two recent studies in teenagers used educational videos and literature, and showed that education resulted in increased awareness, a positive attitude to sun protection/avoidance and increased sunscreen use when evaluated at 4 months after intervention.3,4 The pop single Everybody's free (to wear sunscreen) by Baz Lurman was in the U.K. charts for 4 weeks in June 1999, and at number one for 1 week. The recording was a parody of a speech to high‐school students, offering advice on lifestyle. The opening and closing statements strongly extolled the use of sunscreen, an example being: ‘If I could offer you only one tip for the future, sunscreen would be it. The long‐term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis more reliable than my own meandering experience’. To assess the influence of this novel form of health education on teenagers, 381 children aged 11–14 years (185 boys, 196 girls; mean age 13·1 years) were asked to complete a questionnaire during school sessions, 3 months after the song reached number 1. The response rate was 100%. A greater proportion of girls (93·3%) recalled hearing the recording in comparison with boys (68·1%) (95% confidence interval, CI 18·1–33·1; P < 0·001). The differences in regular sunscreen use between the groups who recalled hearing the song and those who did not were not significant. Overall, girls (72%) were more likely to be regular users of sunscreen than boys (43%) (95% CI 3·7–24·8; P < 0·01). As a result of hearing the recording, 42·4% of girls and 38·1% of boys stated that their attitude to sun protection had changed, and that they would be more likely to use sunscreen or use it more frequently as a result of listening to the track (not statistically significant)." @default.
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• W1973140365 date "2001-04-01" @default.
• W1973140365 modified "2023-10-12" @default.
• W1973140365 title "Everybody's free (to wear sunscreen): the power of pop" @default.
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• W1973140365 doi "https://doi.org/10.1046/j.1365-2133.2001.04168.x" @default.
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