Matches in SemOpenAlex for { <https://semopenalex.org/work/W1973261750> ?p ?o ?g. }
Showing items 1 to 91 of
91
with 100 items per page.
- W1973261750 endingPage "114" @default.
- W1973261750 startingPage "97" @default.
- W1973261750 abstract "Brands play a critical role in establishing a firm's visibility and position in international markets. Building a coherent international brand architecture is a key component of the firm's overall international marketing strategy, because it provides a structure to leverage strong brands into other markets, assimilate acquired brands, and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and the drivers that shape the architecture. The authors discuss implications for the design and management of the firm's international brand architecture." @default.
- W1973261750 created "2016-06-24" @default.
- W1973261750 creator A5031273205 @default.
- W1973261750 creator A5083013913 @default.
- W1973261750 creator A5088923609 @default.
- W1973261750 date "2001-06-01" @default.
- W1973261750 modified "2023-09-27" @default.
- W1973261750 title "Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture" @default.
- W1973261750 cites W2059203289 @default.
- W1973261750 cites W2123944152 @default.
- W1973261750 cites W2902772495 @default.
- W1973261750 cites W4236313314 @default.
- W1973261750 cites W4254885391 @default.
- W1973261750 doi "https://doi.org/10.1509/jimk.9.2.97.19882" @default.
- W1973261750 hasPublicationYear "2001" @default.
- W1973261750 type Work @default.
- W1973261750 sameAs 1973261750 @default.
- W1973261750 citedByCount "189" @default.
- W1973261750 countsByYear W19732617502012 @default.
- W1973261750 countsByYear W19732617502013 @default.
- W1973261750 countsByYear W19732617502014 @default.
- W1973261750 countsByYear W19732617502015 @default.
- W1973261750 countsByYear W19732617502016 @default.
- W1973261750 countsByYear W19732617502017 @default.
- W1973261750 countsByYear W19732617502018 @default.
- W1973261750 countsByYear W19732617502019 @default.
- W1973261750 countsByYear W19732617502020 @default.
- W1973261750 countsByYear W19732617502021 @default.
- W1973261750 countsByYear W19732617502022 @default.
- W1973261750 countsByYear W19732617502023 @default.
- W1973261750 crossrefType "journal-article" @default.
- W1973261750 hasAuthorship W1973261750A5031273205 @default.
- W1973261750 hasAuthorship W1973261750A5083013913 @default.
- W1973261750 hasAuthorship W1973261750A5088923609 @default.
- W1973261750 hasBestOaLocation W19732617502 @default.
- W1973261750 hasConcept C119857082 @default.
- W1973261750 hasConcept C123657996 @default.
- W1973261750 hasConcept C136006765 @default.
- W1973261750 hasConcept C142362112 @default.
- W1973261750 hasConcept C144133560 @default.
- W1973261750 hasConcept C153083717 @default.
- W1973261750 hasConcept C153349607 @default.
- W1973261750 hasConcept C162853370 @default.
- W1973261750 hasConcept C205971072 @default.
- W1973261750 hasConcept C26517878 @default.
- W1973261750 hasConcept C2985989394 @default.
- W1973261750 hasConcept C2994343996 @default.
- W1973261750 hasConcept C38652104 @default.
- W1973261750 hasConcept C40700 @default.
- W1973261750 hasConcept C41008148 @default.
- W1973261750 hasConcept C54750564 @default.
- W1973261750 hasConcept C57375061 @default.
- W1973261750 hasConceptScore W1973261750C119857082 @default.
- W1973261750 hasConceptScore W1973261750C123657996 @default.
- W1973261750 hasConceptScore W1973261750C136006765 @default.
- W1973261750 hasConceptScore W1973261750C142362112 @default.
- W1973261750 hasConceptScore W1973261750C144133560 @default.
- W1973261750 hasConceptScore W1973261750C153083717 @default.
- W1973261750 hasConceptScore W1973261750C153349607 @default.
- W1973261750 hasConceptScore W1973261750C162853370 @default.
- W1973261750 hasConceptScore W1973261750C205971072 @default.
- W1973261750 hasConceptScore W1973261750C26517878 @default.
- W1973261750 hasConceptScore W1973261750C2985989394 @default.
- W1973261750 hasConceptScore W1973261750C2994343996 @default.
- W1973261750 hasConceptScore W1973261750C38652104 @default.
- W1973261750 hasConceptScore W1973261750C40700 @default.
- W1973261750 hasConceptScore W1973261750C41008148 @default.
- W1973261750 hasConceptScore W1973261750C54750564 @default.
- W1973261750 hasConceptScore W1973261750C57375061 @default.
- W1973261750 hasIssue "2" @default.
- W1973261750 hasLocation W19732617501 @default.
- W1973261750 hasLocation W19732617502 @default.
- W1973261750 hasOpenAccess W1973261750 @default.
- W1973261750 hasPrimaryLocation W19732617501 @default.
- W1973261750 hasRelatedWork W1973261750 @default.
- W1973261750 hasRelatedWork W2090583190 @default.
- W1973261750 hasRelatedWork W2136371017 @default.
- W1973261750 hasRelatedWork W2139619160 @default.
- W1973261750 hasRelatedWork W2241031884 @default.
- W1973261750 hasRelatedWork W2259255084 @default.
- W1973261750 hasRelatedWork W2475603208 @default.
- W1973261750 hasRelatedWork W2793845994 @default.
- W1973261750 hasRelatedWork W3157365306 @default.
- W1973261750 hasRelatedWork W3177560160 @default.
- W1973261750 hasVolume "9" @default.
- W1973261750 isParatext "false" @default.
- W1973261750 isRetracted "false" @default.
- W1973261750 magId "1973261750" @default.
- W1973261750 workType "article" @default.