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- W1973284934 abstract "Abstract A multiple-case study approach was used focusing on how U.S. franchise firms have adapted their domestic business practices to the Canadian, Japanese, and Russian markets. Special focus is on the degree to which these firms have modified franchise objectives, expansion strategies, marketing mix elements, control systems, and support services. A principal finding of this research project is that fast-food companies do extend domestic franchise strategies to foreign markets when expanding internationally. However, they do some adaptations in the areas of expansion strategies, franchise objectives, control systems and support services. It was found that successful fast-food companies do not replicate their domestic franchise formula in a foreign market anymore. There are a number of business and practical issues which they consider in deciding how much of their domestic formula should be altered so as to adjust to the characteristics of foreign markets. Factors related to expansion are domestic mark..." @default.
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- W1973284934 date "1997-01-01" @default.
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- W1973284934 title "Adaptability of American Fast-Food Franchise Systems in International Markets" @default.
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- W1973284934 doi "https://doi.org/10.1300/j061v02n01_02" @default.
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