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- W1973708633 abstract "This trend-leading specialty retailer has produced a branded, popular platform for internal communications to link its rapidly growing roster of associates and locations. Employee-generated content reflects the fresh, fun culture and brands of American Eagle Outfitters, while a user-friendly content management system, with appropriate checkpoints, enables contributors with no information technology experience to post and refresh information quickly. The author discusses some of the intranet's key features; its network of news agents across the company; and the challenges of meeting the internal communication needs of an expanding business with a young workforce whose expectations for immediacy of information are driven by the latest communication and Internet technologies. © 2010 Wiley Periodicals, Inc." @default.
- W1973708633 created "2016-06-24" @default.
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- W1973708633 date "2009-12-14" @default.
- W1973708633 modified "2023-09-25" @default.
- W1973708633 title "American Eagle Outfitters creates a branded intranet that unites its associates" @default.
- W1973708633 doi "https://doi.org/10.1002/joe.20307" @default.
- W1973708633 hasPublicationYear "2009" @default.
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